Test Your Skills with the Stukent Social Media Marketing Challenge

Sep 5, 2024

Competition Ends December 1, 2024

Do you have what it takes to be a successful social media marketing professional? The Stukent + DECA Social Media Marketing Challenge is an opportunity for DECA members to compete against other marketing students around the world. Using the Social Media Simternship™, students will be tasked with managing a fictitious bag company’s weekly social media ad budget. Students will play through 4 rounds of our Social Media Simternship and learn about audience targeting, content scheduling and promotion to drive product sales.

Recognition

The top three individuals will be recognized on DECA Direct Online and on stage during DECA’s International Career Development Conference in Orlando, Florida. In addition, the following cash prizes will be awarded:

  • 1st Place: $1,500 cash prize
  • 2nd Place: $1,000 cash prize
  • 3rd Place: $500 cash prize

Challenge Timeline:

  • Challenge Begins: October 1, 2024
  • Challenge Ends: December 1, 2024
  • Top 3 Individuals Announced: January 2025
  • Top 3 Individuals Travel to ICDC: April 26-29, 2025.

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and also gain approval from their chapter advisor to attend the conference.

Questions?

Stukent
andy.emmelkamp@stukent.com

Stukent provides cutting-edge simulations and courseware to help educators help students help the world.

Discussion Questions

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Classroom Connection

Career CLuster:

Marketing

Instructional Area(s):

Marketing Communications

Performance Indicators:

Maintain day-to-day content on social platforms
Leverage social networks for customer engagement
Implement strategies to grow social-media following
Explain the use of social media for digital marketing
Write content for use in social media
Track trends (e.g., social, buying, social media, advertising agency, etc.)