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The Power of the Diamond
Throughout your DECA career, you’ll wear the blazer, throw up a DECA diamond symbol and add lots of blue to your wardrobe. You will also undoubtedly hear DECA’s core values and mission statement more times than you can count. But have you ever stopped to think about what they really mean?

Cultivate Your Chapter’s Culture
2020 is a year that has changed all of our lives. If your DECA chapter has experienced a decline in recent months, struggling to cope with virtual meetings and maintain engagement, your chapter culture may need a boost.

Discover Your DECA Leadership Style
There are hundreds of assessments to help you pinpoint your leadership traits, but the only one you need to take your leadership to the next level is the DECA Leadership Style Quiz.

Influence with Informal Leadership
While you may not have an official leadership title, you still have the ability to help take your chapter to the #NextLevel with your informal leadership influence. Read on to learn more about informal leadership and how you can use it to make this year a success for you and your chapter.

5 Tips for Your Freshman Year
Entering high school can be a nerve-wracking experience, but remember you're not alone! To help calm your nerves and ensure you start off on the right foot, follow these five tips for your freshman year.

DECA Members Raise $7,000 Through the MDA Muscle Corp Program
DECA members raised over $7,000 for the Muscular Dystrophy Association (MDA) this summer through the pilot MDA Muscle Corp Program. Twenty-one DECA members successfully completed the program and earned 40 hours of community service.

Mountain View High School Virtual Recruitment
Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.

How to Raise Your Membership to the #NextLevel
As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!

Watch Now: The 2020-2021 #NextLevel Membership Video
This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with DECA.

Establishing Your Target Market
The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

3 Reasons to Start a School-based Enterprise
Typically known as school stores, SBEs allow members to learn real-world marketing and business skills like selling, promotions and communication. Besides the personal benefits, here are three reasons to get started now!

5 Tips to Take Your LinkedIn to the Next Level
Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.

5 Tips to Get Hired from a Career Fair
Use these strategies and tips to help make your upcoming career fair a success.

Ace the Interview
The prospect of sitting down in front of someone new and being put on the spot can be extremely intimidating and often leads to feelings of anxiety. However, the interview process doesn’t have to be something to fear. Follow the tips below to ace your next interview and leave an amazing impression!

Tips to Land the Job
Being a student balancing classwork, sports, clubs, etc. can be overwhelming at times. For most students, landing a job is a crucial moment in their life which can become aggravating when you don’t know how to apply or what is needed to get a job. Here are some tips that have helped me in the past.

101 Interview Tips to Ace Your Next Interview
Do you have an important interview coming up? This guide of 101 interview tips is sure to help you ace that interview!

How to Guarantee Your New Year’s Resolutions Come True
People are great at setting New Year’s resolutions, but not so great at following through with them. So, how do you guarantee that your New Year’s resolutions come true?

Collegiate DECA 2019-2020 Stock Market Game Session 1 Top Competitors
DECA congratulates the following top-ranking teams who participated in the first session of the Collegiate DECA Stock Market Game.

DECA Talks: Embracing the Interconnectivity Evolution
In an evolving and interconnected world, our daily lives — from home, to school, to work — continue to change with the latest piece of technology or the newest trends. So, how can we capitalize on connections we make in college and careers?

DECA Talks: Conquering Catastrophe
All students wish to find a place of belonging, hope and support. Learn how DECA became that place for our High School Division President, and how it continues to be that place for thousands around the globe!

DECA Talks: The Lying King
Power. Privilege. Race. Identity. Gender. Sexual Orientation. Class. Illuminating our various complexities as individuals, we can recognize ways that we can use our privileges individually and collectively – but only if we are honest and open with ourselves.

DECA Talks: The Journey from Independence to Guidance
Throughout my life, I have turned to advisors, counselors, coaches and friends/family to seek opportunities to learn and develop in my professional life. This talk will discuss the teachings I’ve learned independently and from the guidance of others.

DECA Talks: Taking Risks with Confidence & Conviction
In life, we are often faced with decisions that require us to take some sort of risk, whether it’s where to take your next job, which schools to apply to, where to move to, etc. In this talk, we’ll explore how to determine if a risk is worth taking and how you can set yourself up for the highest chance of success.

DECA Talks: The GRIT It Takes to Seek Success
The secret to outstanding achievement is not talent or privilege, but grit: a special blend of passion and persistence for long-term goals.
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DECA is Excited to Welcome 75+ Exhibitors to ICDC
Attendees of DECA's International Career Development Conference in Orlando, FL will have the chance to network with more than 75 exhibitors. Explore the companies, colleges and organizations participating in this year’s event.

Maximizing Your Professional Conference Experience
Whether it’s your first time or you’ve started collecting pins like a pro, there’s more to the conference experience than a weekend getaway. With the right preparation and a few tips, you can turn a few days of networking and workshops into a launchpad for your future.

Download the 2025 DECA ICDC Program + Mobile App
Get ready to gather with 25,000 attendees at DECA's International Career Development Conference in Orlando, FL! Download the conference program to start planning your custom experience.

Case Study of the Week: Does Flavoring Help a Cough?
Step into the role of the director of marketing for Haven Products, a popular brand of over-the-counter medicines. The president has asked you to analyze the new Stop Cough with Honey.

Your Post Collegiate DECA ICDC Questions Answered
We hope you enjoyed your time in San Francisco for Collegiate DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.

Introducing the 2025-2026 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2025-2026 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.

Thank You Collegiate DECA: A Parting Letter from Your 2024-2025 Executive Officers
The 2024-2025 Executive Officer Team extends a heartfelt thank you to all Collegiate DECA members who demonstrated excellence in leadership, competition and beyond this year. Hear from your outgoing executive officers and discover what’s next in our journey towards a brighter future for our division.

Congratulations to the 2025 Collegiate DECA ICDC Competitive Event Champions
Congratulations to the 2025 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in San Francisco, CA.

How to Bring Excitement to your Classroom this Financial Literacy Month
The Intuit Hour of Finance™ Challenge gives schools a free, interactive way to teach students about budgeting. Schools can win prizes*, and students learn important money skills through games and real-life situations, making finance fun and easy to understand.

Congratulations to the 2025 Collegiate DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from Collegiate DECA's 2025 International Career Development Conference in San Francisco, CA.

Case Study of the Week: SMOKE IN THE KITCHEN!
Step into the role of the event services manager for Hotel Heights. The banquet manager has alerted you to an issue that will directly affect an event taking place in one of the hotel’s meeting rooms and needs you to resolve the issue.

Collegiate DECA Honors Advisors for Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.