You are to assume the role of the owner of Pet Slumber Party, a kennel that boards dogs and cats with daily and weekly rates. Your business partner feels the business would benefit from supporting a local non-profit and wants your ideas on how to establish a relationship with a neighbor.
Pet Slumber Party is located on a large fenced in lot with plenty of space for dogs to run and play. The facility itself has three screened in patios for cats to lounge and get fresh air. The accommodations for the dogs and cats are spacious and pet parents can keep watch of their pets via a mobile app.
While Pet Slumber Party is a beautiful facility and offers great services, many locals feel that the price for boarding is too high. This has unfortunately caused some negative feedback. Your business partner feels that Pet Slumber Party would benefit from positive public relations.
Down the street from Pet Slumber Party is a large residential type building that houses the non-profit Comfort House. Comfort House allows families to stay, at no cost, at the residence while a family member is hospitalized. Comfort House has private rooms with bathrooms, common living and dining areas and a fully stocked kitchen available for all occupants. Comfort House helps take the stress and financial burden of long stays off of family members of the hospitalized.
Your business partner wants you to identify public relations activities that Pet Slumber Party can pitch to Comfort House. Your business partner wants you to describe the public relations activity or activities, how it could help Pet Slumber Party’s image and how the relationship and activities would be communicated to the appropriate audiences.
