You are to assume the role of the owner of Bellyful, a restaurant located in a city of 300,000 people. Your business partner has asked you to determine how the business can best give back to its community with limited financial resources.
Bellyful opened two years ago in the downtown district of a busy city. The restaurant features comfort foods inspired by regional cuisine. The downtown area location was considered a risk, given that many locals do not visit that area for dining. However, once the downtown business district and tourists tried Bellyful, word of mouth about the fantastic food spread quickly.
You and your business partner are extremely thankful that the local community has embraced the restaurant and dine there frequently. While the new business has done well its first two years, it still is not in a position with excess funds.
Your business partner has asked you to determine how Bellyful can give back to the local community, even though there are limited financial resources. Your business partner wants you to consider public relations activities that require little to no financing that would demonstrate to the local community that Bellyful appreciates the community’s support and wants to give back.
Your business partner also wants you to decide the best communications channels to use to promote the public relations activity and how the activity will not only enhance the community but build the Bellyful brand.
