You are to assume the role of the marketing specialist for Go Burger, a quick serve restaurant chain featuring burgers and chicken sandwiches. The director of marketing wants you to create a promotion introducing the chain’s new vegan menu.
Many vegan customers do not dine at Go Burger because there are no vegan entrees on the menu. The only current vegan options include French fries and salads special ordered without cheese. Go Burger will soon be introducing vegan entrée options for the first time. The vegan entrees include:
- Plant based burger: plain or with BBQ sauce
- Plant based chicken sandwich: plain, with BBQ sauce, or with marinara sauce
The director of marketing has asked you to create a promotion introducing the chain’s new vegan menu.
