Case Study of the Week: Menu Creation

Jan 8, 2024

Restaurant and Food Service

You are to assume the role of the manager of Café on the Square, a full-service restaurant set to open later this year. The owner of the restaurant wants you to determine necessary information needed on the restaurant menu.

Café on the Square will open later this year. The owner and the chef have created the dishes that will be available on the menu. The items include appetizers, salads, main entrees, pastas and desserts.  

Now that the dishes have been created, the next step is menu design. The owner wants you to determine information customers want and need to be included on a restaurant’s menu. The owner wants you to make general suggestions on:

  • Menu item description (how much information to include)
  • Nutritional information to be included
  • General design layout

Questions?

Randi Bibiano
Competitive Events Specialist
randi@deca.org

Randi Bibiano is DECA's competitive events specialist. In this role, she conceptualizes and authors role-play scenarios for the collegiate and high school division’s competitive events programs. She also manages DECA's online competitive events and serves as a liaison to volunteer efforts at DECA's educational conferences.

Discussion Questions

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Classroom Connection

Career CLuster:

Hospitality and Tourism

Instructional Area(s):

Promotion

Performance Indicators:

Anticipate unspoken customer needs
Describe the use of design principles in menu development
Identify effective menu descriptions
Explain the nature of effective nutritional disclosures