You are to assume the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Reserved is set to open soon. The property is considered an exclusive lodging experience, offering guests only ten guestrooms, no lobby, no event or meeting space, a private rooftop bar with small bites, a 40-foot infinity pool, in-room gyms and butler service. Standard rates for a 500-square-foot room start at $2,100/night.
There have been no photographs of the interior of the property or of the rooftop in any of the property’s marketing aside from digital sketches and text descriptions. The owner’s vision for Reserved is to be an ultra-exclusive property that appreciates privacy, a respect for what the internet and social media has taken away. Reserved will ask guests to refrain from posting any images online.
The owner wants you to explain how implementing the privacy policy, and not allowing guests to post pictures of the property online, could help and/or hinder Reserved’s marketing and its customer appeal.
