You are to assume the roles of the owners of Twilight Childcare, a new daycare provider that offers afternoon and evening hours. An investor in the business has asked your team to develop a plan to promote the new business to targeted markets.
Twilight Childcare will soon open in a busy tourist destination that has a popular neighborhood with hotels, restaurants and entertainment venues. The neighborhood businesses account for 25% of the city’s total employment.
While other daycare facilities offer childcare during daytime hours, Twilight offers afternoon and evening hours. The business offers childcare Monday through Friday from 3pm – 11pm and on the weekends from 5pm – 11pm. Twilight provides one meal, one snack, learning opportunities, games, outdoor activities and quiet time starting at 8pm.
You are ready to begin enrolling children and feel that targeting the employees working in the neighborhood is important since many of them work nontraditional hours and need childcare. The investor is excited that Twilight Childcare is offering this service and wants you to create a plan that will introduce the business to the employees that work in the neighborhood, promote the unique services and influence them to enroll their children.
