You are to assume the role of the marketing communications manager for Conway’s, a drive-in fast food restaurant chain. The director of marketing wants you to inform the public of a new product line.
Conway’s is known for their extensive beverage menu. “Refresh @ Conway’s” has been the chain’s slogan for the last five years, calling upon the chain’s beverages. The chain sells soft drinks, slushies, juices and milkshakes, and customers can combine various drinks and flavors. While the chain does sell food items, it is the beverages that have made Conway’s successful.
For the last several years, sales have plummeted during the winter months. It seems that refreshing cold beverages are not as desirable as in the warmer months. Executives made the decision to offer a variety of hot beverages this winter. Customers can enjoy different kinds of coffee, hot chocolate and cider drinks with various flavor add-ins.
The director of marketing wants you to create advertising that will inform the public of the new hot beverages being offered at Conway’s this winter season. The director of marketing wants you to include:
- An updated slogan/tagline to replace Refresh @ Conway’s
- Specific advertising copy
- Most effective advertising medium/communication channel for advertisement
