Case Study of the Week: The Perks of Opening a Franchise

Oct 2, 2023

Entrepreneurship

You are to assume the role of a small business consultant. A client wants to start a business and has asked you for information about franchises.

The client lives in a rapidly growing city. The city currently does not have many restaurants or fitness studios and the client feels it would be smart to invest in opening a business.

The client’s first thought was to find zoned commercial space to lease and create a brand-new business. Then someone mentioned franchise opportunities to the client. The client would like more information about franchises. Specifically, the client wants you to explain:

  • The difference between a franchise and an independent business
  • The pros/cons of franchising
  • General start-up requirements in franchising
  • Planning considerations when choosing a franchise

Questions?

Randi Bibiano
Competitive Events Specialist
randi@deca.org

Randi Bibiano is DECA's competitive events specialist. In this role, she conceptualizes and authors role-play scenarios for the collegiate and high school division’s competitive events programs. She also manages DECA's online competitive events and serves as a liaison to volunteer efforts at DECA's educational conferences.

Discussion Questions

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Classroom Connection

Career CLuster:

Entrepreneurship

Instructional Area(s):

Entrepreneurship

Performance Indicators:

Explain the role requirements of entrepreneurs and owners
Describe entrepreneurial planning considerations
Assess start-up requirements
Assess the costs/benefits associated with resources