DECA is excited to offer another year of the DECA Ethical Leadership Challenge hosted in partnership with MBA Research and with support from the Daniels Fund Ethics Initiative High School Program.
In teams of up to four DECA members, develop a 3-5 minute public service announcement (PSA). The PSA should be designed to educate the local community and those afar through social media about the importance of ethics. Participants can be as creative as they like in creating and producing their PSAs.
Learn more about how to leverage your Ethical Leadership Challenge entries to tackle DECA's Ethical Leadership Campaign.
Overview
Here is how the challenge works:
- Teams can include one to four members and chapters can submit multiple PSA video entries.
- The participants will research and study one of the following ethical principles: fairness, rule of law or transparency. The PSA must focus on one of the listed ethical principles. The video must be 3-5 minutes.
- You will then share your PSA video on social media to create the most social buzz for your PSA while spreading your message.
- The “judges” are your social media fans, so enlist the help of your entire chapter’s network to “vote up” your PSA. We’ll also be sharing it on social media, inviting @decainc's followers to voice their opinion.
- The top 10 PSAs will then be evaluated against the criteria to determine the top five winners.
Recognition
The top five teams will be recognized on DECA Direct Online and the top three teams will be recognized on stage during DECA’s International Career Development Conference in Orlando, FL. In addition, the following cash prizes will be awarded to chapters:
- 1st place team ($2,500)
- 2nd place team ($1,500)
- 3rd place team ($1000)
- 4th place team ($750)
- 5th place team ($250)
Timeline
- Entry Submission and Video Upload Begins: November 1, 2024
- Challenge Registration/Video Posted Deadline: December 2, 2024, at 3:00 p.m. ET
- Social Media Sharing & Voting: December 2 - December 16, 2024, at 4:00 p.m. ET (Share your concept on social media to generate votes for your video)
- Top 5 PSAs Announced: January 2025
- Top 3 Teams Travel to ICDC: April 26-29, 2025
*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.
Resources
- Ethics activities
- Ethics overview
- PSA samples
- How to create a PSA
- PSA how-to guide for teachers
- How to write a PSA
- PSA tips
About MBA Research and the Daniels Fund Ethics Initiative
MBA Research and Curriculum Center is dedicated to supporting educators in the preparation of students for careers in the areas of business administration, including Business Management, Finance, and Marketing and is a not-for-profit operated by a consortium of state education departments. The Daniels Fund Ethics Initiative delivers principle-based ethics education and reinforces the value of ethical business and personal conduct. Each of the Ethics Initiative's eight components utilizes a specific approach to reach its target audience. Funding for Ethics Initiative programs is provided through the Daniels Fund Grants Program.
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