The Adobe Personal Branding Challenge provides an opportunity for participants to develop a comprehensive personal brand that includes a logo, résumé and personal vision statement. Create your concept using Adobe Express tools and submit your project components on the website template.
Driving Question
How can you effectively communicate your personal brand to stand out in a competitive world?
Real-world Context
In today’s digital age, personal branding is crucial for career success and self-presentation. This challenge requires DECA members to engage with the concepts of personal marketing, where creativity, self-awareness and strategic communication play crucial roles. By developing a personal brand, DECA members will explore the challenges of self-promotion, understand market expectations and learn about the competitive landscape of their chosen career paths. This experience mirrors real-world scenarios in job seeking and career development, encouraging students to think critically about their personal and professional identities.
Recognition
The top three individuals will be recognized on DECA Direct Online and on stage during DECA’s International Career Development Conference (ICDC) in Orlando, FL.
Challenge Timeline
- Challenge Begins: October 25, 2024
- Challenge Submission Deadline: December 20, 2024 at 11:59 PM ET
- Top 10 Individuals Announced: January 2025
- Top 3 Individuals Travel to ICDC: April 26-29, 2025*
*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.
