You are to assume the role of a store manager for Laney Bee, a chain specializing in plus-size women’s apparel. A rival store in the area will be closing its doors soon and the Laney Bee district manager decided that your store location will honor a rival company’s gift cards for 30-days. The district manager wants you to determine how your store employees can use positive customer relations to turn those customers into loyal Laney Bee customers.
Laney Bee is a national apparel chain with over 700 stores. The location you manage is in a city with only 20,000 people. There is another plus-sized women’s apparel store in the same city named Juliette. Juliette is a regional chain and has only 25 total locations. While Laney Bee and Juliette both sell plus-sized women’s apparel, Laney Bee’s products are considered better quality and are priced higher than Juliette’s products.
Sadly, Juliette will be closing all 25 stores soon. When the closings were announced, Juliette customers were given two weeks to use any acquired Juliette gift cards before they would become void of value. While many Juliette shoppers took advantage of the notice and used their gift cards, many shoppers are now left with Juliette gift cards that are worthless.
The district manager of Laney Bee decided that your store location will honor Juliette gift cards for the next 30 days. The district manager wants you to determine:
- How honoring Juliette’s gift cards could lead to a larger clientele
- How Laney Bee store employees can build relationships with customers using a Juliette gift card at purchase
- Follow-up strategies that will result in future store visits and sales
