Contributed by Riley Pierson | Stephens College, MO
In today's world, women in business are breaking traditional boundaries, driving a transformative shift in global economies. Their diverse perspectives, innovative ideas and unique leadership styles are crucial to business success. The growing presence of women in leadership is not only about equity; it’s an economic necessity that benefits society as a whole.
When men and women collaborate on leadership teams, creativity and problem-solving thrive. Research shows that companies with diverse leadership consistently outperform those without it. Women in leadership bring empathy and teamwork, creating well-rounded strategies that lead to long-term success.
Studies from McKinsey & Company and the International Monetary Fund link gender diversity to financial growth. According to McKinsey & Company’s report "Delivering through Diversity" (2018), companies with higher gender diversity on executive teams were 21% more likely to outperform on profitability. The International Monetary Fund’s research, "The Economic Gains from Gender Inclusion" (2019), found that closing the gender gap in labor markets could boost GDP by an average of 35% in many countries. Businesses led by women often see higher profits and economies with more women in the workforce experience greater resilience and success.
Simply put—diversity pays off.
Organizations like Collegiate DECA play a pivotal role in shaping future business leaders by providing hands-on learning experiences, competitive events and extensive networking opportunities. The structure and challenges of CDECA foster essential skills such as confidence, strategic thinking and professionalism, preparing students to excel in competitive business environments. Its emphasis on mentorship and collaboration prepares students to succeed in competitive industries.
In today’s rapidly evolving job market, women should strongly consider pursuing business education or taking a business class. Understanding fundamental business concepts can be invaluable, regardless of industry or career path. Whether aiming for leadership roles, entrepreneurship or any other field, having a solid foundation in finance, marketing and management equips women with the tools they need to make informed decisions and navigate the complexities of the business world.
Business classes foster critical thinking, problem-solving and strategic planning—essential skills in any career and can help set women apart as they excel in their professional endeavors.
Representation is key.
When women see other women in leadership roles, it inspires future generations of entrepreneurs and professionals. Female leaders break barriers, motivating others to follow their example. Mentorship from experienced women provides valuable insights, helping young leaders overcome challenges and pursue ambitious goals.
Kate Stevens, 2023-2024 Chapter VP of Marketing at Stephens College, shares how growing up in a household full of strong female figures profoundly influenced her.
“My mother, in particular, was an incredible role model. She taught me from a young age that hard work always pays off. When she started at a very entry-level job at a local community college, I saw firsthand her dedication to building her career. Today, she is the VP of Finance at Stephens College. Watching her progress, brick by brick, is something I'll never forget, and it continues to inspire me.”
Kate explains how her mother’s work ethic, dedication and commitment shaped her values, teaching her to embrace challenges, say “yes” to opportunities, and stand firm in her beliefs. She notes, “Having a role model to look up to has been invaluable in shaping who I am today.” Kate’s story is a testament to the transformative impact of representation and mentorship, which fuel ambition and empower women to strive for success.
Despite significant progress, women in business still face barriers such as gender bias, wage gaps and limited access to funding. Addressing these challenges requires systemic change, including policy reforms, corporate initiatives and societal shifts. Empowering women with resources, education and equal opportunities is essential to leveling the playing field.
Women drive change and innovation in business, making their impact felt across industries and economies worldwide. Their leadership and fresh perspectives transform the business landscape, creating new opportunities and sparking growth. Companies and societies that embrace gender diversity are reaping the rewards, gaining a competitive edge that fuels creativity, problem-solving and long-term success.
With the support of organizations like Collegiate DECA, a new generation of female leaders is emerging, equipped to challenge the status quo and redefine what’s possible.
The future of business is bright—and women are leading it.
