Contributed by Kerry S Henley | Saline County Career Center DECA, MO
This year, Saline County Career Center DECA attended The New York Experience from November 30 to December 4, 2022. DECA Members and advanced marketing students, Jaedyn Borja, Gabriel Boatman, Holly Huston and Bailey Kueker raised their own funds in order to attend the trip.
During the conference, students went on several tours of different fashion areas and industries in New York as well as several marketing-related publication outlets, such as NBC Studios. Those who waited in line were even able to join the Today Show crowd and get a selfie with Carson Daly.
Each workshop enabled students to learn different aspects of marketing, business, entrepreneurship, hospitality and finance. For example, students received a lecture from a representative from the Federal Reserve Bank of New York, followed by a behind-the-scenes look at the fashion industry with presentations from independent designers.
Those who attended were able to experience one of the nation’s most popular entertainment venues and feel the holiday spirit of the Big Apple at the iconic Radio City Music Hall, see the city at the historic Empire State Building Observation Deck and walk down Times Square to decipher a frenzy of innovative marketing messages.
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