You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.
Upright Business Solutions has a variety of unique office desks and chairs for businesses. The desks are stand-up desks that allow employees to have a fully functioning adaptable workspace while standing up rather than sitting down. The office chairs marketed by Upright Business Solutions are all ergonomic, providing support to a variety of areas depending on personal choice. Upright Business Solutions is the first company to offer unique, personalized office space products.
The senior vice president feels that a great place to market the office products is at major airports. Major airports see a large number of business travelers, all that could be influenced to pass the Upright Business Solutions brand on to decision-makers.
The senior vice president wants you to create a marketing plan that will promote Upright Business Solutions’ flagship stand-up desks and ergonomic chairs at the major airports. The senior vice president wants you to detail the business traveler market, provide specific marketing strategies, and explain how your proposed strategies will influence sales.
