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6 Steps to Create an Integrated Marketing Campaign
With so much competition in the marketplace, brands need to do everything they can to stand out to their customers. An integrated marketing campaign is not only effective, but it can boost brand awareness, build loyalty, and improve revenue. Here are six tips for creating an integrated marketing campaign.
Case Study of the Week: The Benefits of the Farmer's Market
You are to assume the role of the general manager of Café on the Square, a restaurant located in the town’s main square. The owner of the restaurant has asked you to determine how the restaurant can participate in a weekly farmer’s market.
Congratulations to the DECA Stock Market Game 2022 ICDC Qualifiers
DECA Inc. is pleased to announce the 2022 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.
How to Handle Competitive Event Feedback Like a Pro
Feedback is a key element of developing as an emerging leader and entrepreneur. Use these tips to turn feedback from districts into future competitive event success.
How to Keep Your New Year's Resolutions
Looking back on years past, did you keep your New Year's resolutions? Do you even remember what they were? Here are some ways to keep your New Year’s resolutions all the way through 2022.
Case Study of the Week: Successfully Marketing to Business Travelers
You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.
Jump-Start Your Career Today
The demand for rental housing is growing across the United States, and with that, the need for talented, hardworking and creative people to help build strong communities. Jump-start your residential property management career today.
Case Study of the Week: Choices in Higher Education
You are to assume the role of an admissions counselor working at a local four-year public university. One of your job responsibilities is to meet with high school juniors and seniors that may apply for admission and discuss not only the university, but also the overall decision to attend a post-secondary institution.
Congratulations to DECA's 2021-2022 Chapter Campaign Winners
Congratulations to the chapters who maximized their momentum by participating in DECA’s membership and chapter campaigns!
Utah Collegiate DECA Hosts Fall Leadership Conference
Utah Collegiate DECA members attended their association's annual Fall Leadership Conference in November. Here are three key takeaways that members gained by participating.
Case Study of the Week: How to Minimize but Not Eliminate Housekeeping Services
You are to assume the roles of the director of housekeeping services and the director of guest services for Hotel Labree. The general manager has asked you to determine how the hotel can implement guest personalized housekeeping services.
How to Effectively Pick a Study Abroad Program
Studying abroad can be the experience of a lifetime. Follow these five tips to effectively pick a study abroad program that's the best fit for you!
Download the 2024-2025 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.
Connect with Collegiate DECA Calls
Are you seeking ways to interact with Collegiate DECA members outside conferences? Learn how to grow and network by joining one of our three tailored virtual Collegiate Calls during the 2024-2025 DECA year.
Planning Fall 2024 Recruitment
As the academic year kicks off and recruitment events begin for the fall semester, it is important to outline your chapter's recruitment plan and strategy. Here are some things to consider as the semester quickly approaches.
Breaking Down How to Get Involved on Campus
Starting college can feel like stepping into a whole new world. From registered student organizations (RSOs) to Greek life, there can be a lot to take in. Let's break down each of these and why you might want to join them.
Be The One: The Collegiate DECA Program of Leadership
Your Collegiate DECA Executive Officer team is excited to announce our 2024-2025 Program of Leadership. Focus areas for the Collegiate division include leadership development, member engagement and member recruitment.
#DECAATTProject 2023-2024: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Watch Now: Join Collegiate DECA Video
Joining Collegiate DECA is the first step you can take towards achieving your goals and realizing your greatest potential. It's time to step up, stand out and Be The One who makes a difference.
Three Strategies for Enhancing Communication in Leadership Teams
As we plan for the academic year, it is important to consider the team's dynamic. The goals that you and your team have lined up can’t be accomplished without successful communication, and it is vital to establish clear expectations early on.
What Does it Mean to BE THE ONE?
Every DECA theme has a hidden meaning that inspires emerging leaders worldwide. How can we dissect this year’s theme, BE THE ONE? What does it mean, and what mindset should we use to proceed with this upcoming year?
9 Tips for Incoming College Freshmen
Starting college is an exciting and transformative period, and the experiences and skills you gain will set the foundation for your future success. Here are some tips to help you be the one in your freshman year.
Founding a Collegiate DECA Chapter: Blueprints for Success
Dreaming of joining the founders' circle within Collegiate DECA? There's no better time than now to embark on this unique and rewarding journey.
The Summer of DECA Quest
The Summer of DECA Quest is full of fun activities you can complete on your own or with other DECA members! From watching the sunset and doing a TikTok trend to volunteering with your chapter and sharing your 24-25 DECA goals, there’s something for everyone.
