Branding + Promotion

Chapter Strategy

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Membership recruitment at the beginning of each school year is essential to a chapter’s success. Here are some ideas to help you sell DECA while gaining exposure from your school community.

Chapter Strategy

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Joining Collegiate DECA is the first step you can take towards achieving your goals and realizing your greatest potential. It's time to step up, stand out and Be The One who makes a difference.

Chapter Strategy

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Here is part 2 of the Be The One DECA Starter Pack series. This article is about boosting your chapter's Communications Strategy with a step-by-step strategic communications plan to help it thrive this upcoming year.

Chapter Strategy

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With social media serving as a powerful tool, creating and maintaining a dedicated DECA Instagram account can be a game-changer. Here's how to make the most of your summer by establishing your own DECA brand on Social Media.

Conferences

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As a DECA member, your attire plays a crucial role in presenting yourself, projecting professionalism, confidence and attention to detail. Here are six tips and ideas to help you stand out in your DECA dress professional attire.

Leadership

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The marketing process often revolves around how to sell a good or service most effectively. But have you ever attempted to apply these tactics to yourself? Keep reading to discover what it means to build your personal brand - and how to sell it to anyone.

Career Insights

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Ever wonder how packaging impacts the way products are marketed? Read this article to dive into the world of packaging and uncover Its impact on your shopping journey!

Chapter Strategy

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The strategies of networking are constantly expanding! Social media and digital interactions are a key part of a growing presence in any organization. Maximize your social media outreach by implementing these 8 strategies.

College Success

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Johnson & Wales University

College is your chance to thrive, not only through learning new skills and experiencing new views but also by tapping into the community around you. It’s the perfect place to find like-minded people eager to flex their skills with some healthy competition.

Spotlights

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In this article, learn about the importance of self-marketing and gain insights into cultivating a strong personal brand through a unique and interactive workshop created by Iowa DECA.

Career Insights

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One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Career Insights

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LinkedIn is a powerful tool for DECA members to elevate their professional journey. By following these best practices and networking strategies, you'll be well on your way to success within DECA and beyond.