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Creating Goals: Strategies to Get Where You Want to Go
Let’s talk goals! Often times, at the start of a project or the start of a new year, you may create goals for yourself. As time passes, you realize you have not completed hardly any of the goals you set out to accomplish. It’s safe to say we have all probably been here.
DECA Direct Magazine: Sports and Entertainment Marketing
The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry
Career Preview: Top Roles in Sports & Entertainment Marketing
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.
Go for the Marketing Gold
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!
What Happens Backstage at the Opry?
Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?
Experiential Marketing: When Brands Become the Entertainment
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
A World Beyond Imagination
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.
Sports and Entertainment Competition Tips from the Pros
DECA offers several sports and entertainment marketing competitive events for members to flex their skills. To help you prepare for your next competition, I gathered some insider knowledge from two previous SEM event competitors.
DECA Scholarship Recipients 2019-2020
DECA is pleased to announce the 2019-2020 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Courtyard by Marriott Culminates Once-in-a-lifetime Celebration at Super Bowl LIV
Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.
DECA's 2020 Advocacy Campaign Recipients
February was Career and Technical Education (CTE) Month, and many chapters worked hard to advocate in their communities and to their policymakers on behalf of DECA by completing the 2020 DECA Advocacy Campaign.
FIDM Entrepreneur of Tomorrow Challenge 2020 Winners
DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Challenge.
Case Study of the Week: Introducing Vegan Options
Step into the role of the marketing specialist for Go Burger, a quick serve restaurant chain featuring burgers and chicken sandwiches. The director of marketing wants you to create a promotion introducing the chain’s new vegan menu.
DECA and IBM SkillsBuild Partnership: Preparing Future-Ready Students
Bring next level learning to your classroom with the IBM SkillsBuild Program! Extend your classroom curriculum with self-paced, online project management, AI, and workplace skills training delivered directly by business professionals to your students.
Stephens College Introduces Innovative Course: The Immersive Collegiate DECA Experience
Stephens College has taken its CDECA program to the next level by introducing a groundbreaking course, BUS380: The Immersive Collegiate DECA Experience. This class offers students the unique opportunity to earn college credit while honing their business and leadership skills.
CTE Resources to Become a #CTEChampion
As DECA members, we’ve experienced the impact that Career and Technical Education has on students. Advocacy is crucial to ensure continued support and growth for CTE programs, and engaging with your policymakers is one of the most effective ways to make a difference.
Case Study of the Week: Sustainability vs Fast Fashion
Step into the role of the merchandise manager for Superior Looks, a clothing store chain for tweens and teens. The director of merchandising is considering a partnership with a popular fast fashion company and wants your opinion.
How DECA Has Shaped My Leadership Journey
To any new DECA members, I encourage you to dive into the leadership opportunities that are available headfirst and soak in every moment. You will grow immensely and learn a great amount from your peers.
2025 Accounting Trends: Shaping the Future of Finance
The accounting profession is changing rapidly as we approach 2025 through a new lens. This year will be driven by the growth of technology and the need for sustainability.
Bridging Generations: My Journey with DECA as a Collegiate Member and Parent
Through DECA, I've gained valuable business skills as an adult student and deepened my connection with my son as we navigate our educational journeys together.
Don't Let Your Resume Freeze
The resume is a pivotal tool used in the interview process, so it is important to make sure that it is sharp and well-developed.
DECA Alumni Spotlight: Gautam Ajjarapu
DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.
Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors
As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.
Join the 2025 Collegiate Content Creation Team
Are you a Collegiate DECA member who loves to do content creation and marketing? Learn more on how you can join the Collegiate Content Creation Team today.
Most Recent Articles
View All ArticlesFIDM Entrepreneur of Tomorrow Challenge 2020 Winners
DECA Inc. and the Fashion Institute of Design & Merchandising (FIDM) are excited to announce the winners of this year’s FIDM Challenge.
DECA's 2020 Emerging Leader Honor Award Recipients
Congratulations to the 2019-2020 recipients of DECA's Emerging Leader Honor Award recognizing members who have been involved at the local, chartered association and DECA Inc. levels.
5 Task Management Tips to Skyrocket Your Productivity
Task management is important because it helps you be more productive. Sure enough, when you’re more organized and spend a little time planning, you’re able to accomplish much more. Here are some of my favorite tips!
2020-2021 DECA Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2020-2021 Virtual Business Challenge (VBC).
2019-2020 DECA Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2019-2020 Virtual Business Challenge (VBC). They have earned the opportunity to compete at the DECA International Career Development Conference (ICDC) this spring in Nashville, Tennessee.
Partner with Purpose: Developing Partnerships for a Stronger DECA
For your DECA chapter or association to thrive, it is valuable to find individuals or organizations that can help you achieve your mission and goals. Forming partnerships allows multiple groups to receive benefits while also contributing to the greater good of their respective markets.
DECA's 2020 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2020 Chapter Certification! The SBE Chapter Certification program continues to grow each year. This year the project experienced an 8% increase in participation with 560 entries received.
Chatham Charter DECA's 3 Keys to Membership Success
Chatham Charter, a high school of 200 students, has a DECA chapter with 60 paid members - over one-fourth of the student body! However, these astonishing numbers didn't happen on their own. I'm going to share with you our three main tactics for membership campaign success.
How to Choose Your College Major in One Hour or Less
Many high school students agonize over which major they should choose. But, laboring over a decision and making the decision are two different tasks. Which means you’re making more work for yourself! Use this simple how-to guide for you to choose your college major in one hour or less.
Tell Your DECA Story in 4 Easy Steps
The next opportunity to advocate for DECA is here as February is Career and Technical Education Month®! During this month we will raise awareness and celebrate the value of Career Technical Education (CTE) and the accomplishments of DECA members around the globe!
CTE Lingo: Key Terms to Know
It's Career and Technical Education Month® and you may suddenly find your social media feed full of new terms and acronyms. Don't get overwhelmed! Here are the top terms you need to know to be part of the #CTEMonth conversation and help advocate for DECA and career and technical education.
Rock the DECA Exam
It’s competition season! While this can be a nerve-racking time, it is also an excellent opportunity to fine-tune your skills. I know one thing that I consistently struggled with when competing was the exam requirement for many events. Here's what I've learned.
