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![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/63768bbb089ef7057272248a_MBA%20Research-Accountability.png)
Teaching the Ethical Principle of Accountability
MBA Research’s ethical principles video on accountability takes a deep dive into accountability, giving students an understanding of what the principle means, its supporting traits, how it plays out in the real world, and how students can use it in their own lives.
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The Gray Zone: Resources to Foster Ethical Decision-Making Skills
Welcome to The Gray Zone—that hazy, murky space between black and white, right and wrong. MBA Research offers multiple opportunities to help your students understand that the business world includes many shades of gray. Enhance your instruction using our classic case studies, interactive video series, or both!
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Start Now: 3 Tips to Build Your Chapter for Next Year
Class registration for the 2023-2024 school year will be here in a few short months! If your chapter is co-curricular, where you register for a class while being a DECA member, it is important to spread the word early to potential members coming to your school next year. Here are a few tips to help your chapter succeed in gaining new members.
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2022-2023 Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2022-2023 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/616f8abcca13e166383575e3_deca_case%20study_entrepreneurship.png)
Case Study of the Week: Customer Reviews for Custom Pottery
Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/6372475e9390ecc2252db2e9_GEW-Week-DDW.jpg)
Turn Your Business Idea Into a Reality
So, you’ve got an idea for a business. What next? Whether you want to start a technology company or a restaurant, there are 5 practical steps you can take to bring your idea to life and figure out the next steps.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/6362c2271a7dc73714ca6162_Intuit%20Customer%20Empathy.jpg)
Building Deep Customer Empathy to Solve Any Problem
Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal.
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Opportunities that Arose from the COVID-19 Pandemic
Out of the box, creative thinking arose because of COVID. For the live events industry and specifically for EDGE, it meant shifting to remote filming kits and establishing health and safety protocols. It strengthened our client relationships and our team’s cohesiveness.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/637cdab26a9c6c58cc8197bc_Power-22-Recap.png)
Over 1,000 DECA Members Gathered at The Ultimate DECA Power Trip in Washington, D.C.
From November 11-13, 2022, over 1,000 DECA student and advisor members from 32 states attended the Ultimate DECA Power Trip in the Washington, D.C. area. Congratulations to the Ultimate DECA Members and Competitive Excellence Experience top performers!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/62f9c101eedda854d5543f46_Taking%20Stock%20with%20Teens-22-Fall_16x9.png)
DECA and Piper Sandler Complete 44th Semi-Annual Survey of 14,500 U.S. Teens
DECA and Piper Sandler completed the 44th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 14,500 teens across the U.S. with an average age of 15.8 years.
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How to Get The Edge on Member Engagement
As an organization, we want to make sure that all our members are constantly engaged in what is going on inside the world of DECA. Keeping engagement up, especially into DECA Month, is highly important to keep our members involved and engaged within the amazing organization that we’re all part of today.
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One DECA: November 2022
Check out what you missed on the November 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.
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Watch Now: Executive Mentor Roundtable on Next Level Leadership
Check out DECA’s Executive Mentor Roundtable on “Next Level Leadership." Four executives share how they have harnessed the power of leadership to impact others and offer advice on how you can take your leadership to the next level.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f66090ad9ad4ed9b7c018_Mattie-August-Podcasts.jpg)
3 Podcasts to Enrich Your Leadership and Life
Podcasts are a convenient way to learn more about becoming a better person and leader. Continue reading to discover three new podcasts to add to your collection that are guaranteed to provide insight on life, leadership and everything in between!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f66dbf4fa31ed931d6fe7_Program%20of%20Leadership-CDECA-2020.png)
Program of Leadership: Your Chapter's Master Plan
So your officer team has been elected and a new semester has begun. Now what?! While there are endless ways to organize your ideas and initiatives, this article will help you craft an attainable program of leadership.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f6a452895d3a62e5a27b7_Hannah-August-Tips-for-Starting-Strong.jpg)
10 Tips for Back to School
As the new school year begins, we must all learn to adapt to a new world. We'll encounter many online classes, virtual events and new guidelines for campus... To help you navigate it all, here is a list of ten tips for starting this school year strong.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f6904755ca2e836d34d3b_Virtual%20Meeting%20Ideas.jpg)
Quick Guide to Virtual Chapter Meetings
Virtual meeting platforms have become a prominent form of communication between family, friends and businesses and many of these tools are here to stay. Being prepared to host or participate in a virtual meeting will allow you to stand out and make a great impression.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f6af2227314824edbe255_Fall%20Fundraising%20Ideas.jpg)
3 Fundraising Ideas for Fall
It seems that in every facet of DECA, fundraising is a necessity. During these unique times, it's important to innovate to ensure your chapter can participate in events and remain secure for the future. Here are three virtual fundraisers to try this fall.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f69f1f51fb7122683431c_Five%20Ways%20Collegiate%20DECA%20Will%20Take%20You%20to%20the%20Next%20Level.jpg)
5 Ways Collegiate DECA Will Take You to the Next Level
It's official, the school year is underway. While things will look different, there are still many ways to take yourself and your Collegiate DECA chapter to the next level!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f685a4a9f521f023a7d0a_Ramki-May-Best%20Practice%20Guide%20for%20Video%20Calls.jpg)
Video Call Tips and Tricks
Practically overnight, video calls have become a new societal norm. This guide will provide you with a few tips and useful tricks to help improve your online learning or telecommuting experience.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/603aac8b025cb52e5a85157a_DDM-Sep-20-Servant%20Leadership.jpg)
A Quick Guide to Understanding Servant Leadership
The concept of leadership has been around since the days of Aristotle and Plato and has evolved countless times throughout the centuries. But in 1970, a new theory emerged. Developed by Robert Greenleaf, servant leadership is the idea that empowered leaders serve their followers and to enable them to live and work to their full potential.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/6020193804e15834e316ca5e_DDM-Sep-20-Ethics%20of%20Leadership%201.jpg)
The Ethics of Leadership
Ethical leaders exist in all walks of life. They are the individuals who step forward when crises occur, come to the rescue of others and generally do what's right—no matter what. Anyone can talk the talk, but can they walk the walk? In today's high-visibility, social world, more people are taking note of leaders’ behavior and holding them accountable.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f8c813f4be465e9ff367a_DDM-Sep-20-Magazine.jpg)
DECA Direct Magazine: Next Level Leadership
A new school year brings new chances to elevate your leadership to the next level. Discover fresh ideas to enhance your chapter and become a leader worth following in your school, community and beyond.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/602019cef8192e23824219f0_DDM-Sep-20-Inclusion-1.jpg)
The Next Level is Inclusion
It has never been more important for emerging leaders to be characterized by teamwork, innovation, competency and integrity. Fortunately, those are the valued characteristics of DECA’s student leaders. What if this moment needs you and the unique values that drive your leadership?