All Recent Articles
Filter by division:
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/60201c56227314801a0d4cf6_DDM-Sep-20-The%20Power%20of%20the%20Diamond%201.jpg)
The Power of the Diamond
Throughout your DECA career, you’ll wear the blazer, throw up a DECA diamond symbol and add lots of blue to your wardrobe. You will also undoubtedly hear DECA’s core values and mission statement more times than you can count. But have you ever stopped to think about what they really mean?
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/602018a3af6eba77be5c6d55_DDM-Sep-20-Back%20to%20CDECA.jpg)
Cultivate Your Chapter’s Culture
2020 is a year that has changed all of our lives. If your DECA chapter has experienced a decline in recent months, struggling to cope with virtual meetings and maintain engagement, your chapter culture may need a boost.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/60201799227314278a08ea86_DDM-Sep-20-The%20Power%20of%20the%20Diamond%202.jpg)
Discover Your DECA Leadership Style
There are hundreds of assessments to help you pinpoint your leadership traits, but the only one you need to take your leadership to the next level is the DECA Leadership Style Quiz.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/6020182a94fe0415fe778da3_DDM-Sep-20-Informal%20Leadership.jpg)
Influence with Informal Leadership
While you may not have an official leadership title, you still have the ability to help take your chapter to the #NextLevel with your informal leadership influence. Read on to learn more about informal leadership and how you can use it to make this year a success for you and your chapter.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f8f775b62e5bce62d4755_Back%20to%20School.jpg)
5 Tips for Your Freshman Year
Entering high school can be a nerve-wracking experience, but remember you're not alone! To help calm your nerves and ensure you start off on the right foot, follow these five tips for your freshman year.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/60201e87ba84fe69733dd152_MDA-Light.png)
DECA Members Raise $7,000 Through the MDA Muscle Corp Program
DECA members raised over $7,000 for the Muscular Dystrophy Association (MDA) this summer through the pilot MDA Muscle Corp Program. Twenty-one DECA members successfully completed the program and earned 40 hours of community service.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/60201dfdae96547fb433966a_MVHS%20DECA%20Recruitment.png)
Mountain View High School Virtual Recruitment
Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/602025b195572899bf6970fd_Member%20Recruitment.jpg)
How to Raise Your Membership to the #NextLevel
As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/602028126605ec4984fb07b8_DECA%20Membership%20Video%202020.png)
Watch Now: The 2020-2021 #NextLevel Membership Video
This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with DECA.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/60202a0ffb2ad1d461c2d06a_Target%20Market.jpg)
Establishing Your Target Market
The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/60202ab457acba42480f0fe6_Three%20Reasons%20to%20Start%20an%20SBE.jpg)
3 Reasons to Start a School-based Enterprise
Typically known as school stores, SBEs allow members to learn real-world marketing and business skills like selling, promotions and communication. Besides the personal benefits, here are three reasons to get started now!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/60202b346877ee886e7a1eb1_LinkedIn.jpg)
5 Tips to Take Your LinkedIn to the Next Level
Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/616f8aa6b246c527265b5703_deca_case%20study_marketing.png)
Case Study of the Week: Laney Bee's Customer Service Send-off to the Competition
A rival store in the area will be closing its doors soon and the Laney Bee district manager decided that your store location will honor a rival company’s gift cards for 30-days.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601f8ec911760ac0a8a0b4b8_Leadership%20Passport%20Program.png)
Collegiate DECA 2020-2021 Leadership Passport Program Recipients
Congratulations to the 2020-2021 Collegiate DECA Leadership Passport Program recipients!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/603a84ce8885c758ee503396_Hannah-February-Most%20Influential%20Women%20of%202020-B.jpg)
10 of the Most Influential Businesswomen of 2020
In celebration of Women’s History Month, we explore the top 10 most influential businesswomen from 2020.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/603aacb354a3f8b3b3e2d414_Books%20to%20Read.jpg)
5 Business and Leadership Books That Should Be on Your List
Throughout my academic career, I have found that a good book is hard to beat. I can honestly say that certain books have even changed my life—everything from basic tasks such as how I make my bed, to greater things like the way I think and process information.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/603bdee0c713cb6f948adbc9_Catherine-Recognize%20Finalists.jpg)
3 Creative Ways to Recognize Your Chapter’s Competitive Event Finalists
Association conference season is in full swing and we all know what that means… it’s DECA Glass season! To take competitive event finalist recognition to the #NextLevel this year, we have to think outside of the box. Here are three ways that your chapter can get creative to do just that!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/6046f7d89bfbf0cf22d784d9_Coral%20Glades%20DECA.jpgg.jpg)
Coral Glades DECA Benefits Good Karma Pet Rescue
Coral Glades DECA members hosted a donation drive to collect supplies for the animal rescue organization, Good Karma Pet Rescue.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/60392068a020d2001a57713e_MDA-Telethon-2020-Maximizing.png)
Maximizing a Telethon Moment for Brand Awareness, Partner Activation and Cause Raising
MDA shares a special look at how a moment like the MDA Telethon can help lift up a brand, bolster fundraising and cause raising, and the importance that partners like DECA play in the success of MDA’s mission.
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/603a8c9bd267163772849156_Gage-Super%20Bowl%20Ads.jpg)
Super Bowl Ads: Is It Worth It?
The stage is set, the Tampa Bay Buccaneers and the Kansas City Chiefs will square off in Super Bowl LV, hosted at Raymond James Stadium in Tampa, Florida. But enough about the game already... It's time for the real excitement—the commercials!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/60122639a429923fff656764_Mattie-January-Valentines%20Day%20Fundraisers.png)
I <3 DECA (and Fundraising Too!)
As the season of love approaches, it is time to begin brainstorming creative ways to spread the DECA love! Continue reading to learn some fun ideas that will allow your members to feel the love this February while raising funds for your chapter!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601ad744f86a1838b31e2531_Collegite%20DECA%20Recruitment.jpg)
5 Ideas for Your Collegiate DECA Spring Recruitment
A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601ae48a56bbc2224e98920c_TikTok.jpg)
How to Use TikTok for Your Chapter
Discover tips, tricks and ideas to help get your chapter started on a TikTok journey that is bound to engage members all year long!
![](https://cdn.prod.website-files.com/600faaecb03ce57f6fa98050/601ad66ee62ddaa5b3dea1be_DDO-Cultivate%20Collegiate%20Chapter%20Success%20Using%20the%20Three%20Cs.jpg)
Cultivate Chapter Success Using the Three C's
Have you ever wondered how to take your collegiate DECA chapter to the #NextLevel? This article discusses implementing the Three C's to help your chapter thrive!