Classroom Connection

Case Study of the Week

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Step into the role of the marketing communications specialist for Speak Now, a subscription-based language learning app. The senior vice president wants you to create messaging that will inform the public that December is “Learn a Foreign Language Month” and persuade them to use Speak Now.

Career Insights

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DECA members always look for ways to learn more throughout their DECA experience. As we enter the 2024 calendar year, dive into the projected top trends that companies and consumers think will take the world by storm.

Case Study of the Week

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Step into the role of a member of the fraud prevention team at Journey Bank. The vice president of the bank wants you to recommend controls the bank can put in place to reduce elder fraud and precautions the elderly can take to avoid scams and fraud.

Case Study of the Week

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Step into the role of a small business advisor. A small business owner has asked for information about the benefits and risks of opening a business line of credit and other forms of financial assistance.

Case Study of the Week

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Step into the role of an accountant for Part-Time Ski, a jet ski rental company located lakeside. The owner of the company wants you to determine depreciation of a piece of inventory and minimum required selling price.

Case Study of the Week

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Step into the role of the sales manager at Hotel Orchid, a 400-room full-service hotel. The general manager wants you to create a special group rate.

Case Study of the Week

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Step into the role of the general manager at Madison Foods, a local grocery store in a city with 50,000 people. The owner of the store wants you to determine a new service to offer that will lead to increased sales.

Case Study of the Week

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Step into the role of the director of human resources for Platter Group, a large global media, marketing and corporate communications company. The president of Platter Group has asked you to create an employee volunteer program.

Case Study of the Week

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Step into the role of the owner of Fresh Look Mobile, a business that provides mobile hair-cutting services. Your business partner thinks it would be smart to expand the product mix and has asked you for on brand suggestions.

Case Study of the Week

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Step into the role of a hospitality consultant. You have been hired by the president of Skyward Airlines, to recommend amenities and services for a new hotel being built exclusively for Skyward employees.

Partners

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Piper Sandler

DECA and Piper Sandler completed the 46th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 9,100 teens across the U.S. with an average age of 15.7 years.

Case Study of the Week

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Step into the role of the marketing communications manager for Conway’s, a drive-in fast food restaurant chain. The director of marketing wants you to inform the public of a new product line.