Videos
Filter by division:
The Power of Marketing and Branding at Reedy High School
Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.
DECA ICDC 2025 Attraction Ticket Options
As your DECA chapter heads to Orlando for DECA’s International Career Development Conference, we’re here to make your experience as easy as possible! DECA is coordinating a package of attraction ticket offerings with many benefits.
Announcing DECA's 2024-2025 Chapter Campaign Winners
This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!
Get Ready for Round 2 of the DECA Virtual Business Challenge
The DECA Virtual Business Challenge (VBC) is an official competitive event free to high school members and hosted by Knowledge Matters. The event is based on the Virtual Business series of simulations and offers over $20,000 in scholarship money.
Case Study of the Week: January and February are Slooooow!
Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.
Be The One at the 2025 Sports and Entertainment Marketing Conference
Get ready to experience all Orlando offers at the 2025 SEM conference! Learn more about all SEM offers you and your future career through connecting with industry leaders, gaining hands-on experience and sharpening your competitive skills.
Foundational Skills for Competition
With district competition underway and association conferences approaching quickly, here are some essential skills for you to use during competition.
Celebrating Career and Technical Education: Top Resources for CTE Month
It’s never too early to start advocating for Career and Technical Education (CTE). With CTE Month around the corner, you can maximize your impact using the resources in this article.
Your DECA Playbook: How to Build a Winning DECA Resume
With the new year underway, it’s time to step up your DECA game. While competing and attending conferences are great, there are hidden ways to boost your DECA resume and build a winning game plan. Here’s how to level up and stand out this season.
Top 3 Tips for Running for Association Office
As association conferences approach quickly, so do association office elections. This article will provide three key strategies to ensure you stand out and shine bright when campaigning for a position in DECA’s association office.
Announcing DECA's 2025 Conference Lineup
DECA has a full lineup of educational conferences for its members and advisors coming in the 2025 academic year and beyond. Check out where we're heading next!
Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2025. Check out special deals and discounts.
Meet the 2021-2022 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2021-2022 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.
Collegiate DECA 2020-2021 Stock Market Game Session 2 Top Competitors
DECA congratulates the following top-ranking individuals and teams who participated in the second session of the Collegiate DECA Stock Market Game.
DECA Honors Advisors for 40-45 Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
Meet Collegiate DECA's 2021-2022 Executive Officer Candidates
Meet the candidates hoping to serve as the leaders of Collegiate DECA for the 2021-2022 school year. You can learn more about the candidates on DECA Connect.
DECA Inc. Reaffirms Its Commitment to Continue to Stand against Racism, Hate and Bigotry of Any Kind.
In light of the ongoing violence and discrimination against the Asian American and Pacific Islander community, DECA Inc. reaffirms its commitment to continue to stand against racism, hate and bigotry of any kind.
DECA Scholarship Recipients 2020-2021
DECA is pleased to announce the 2020-2021 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: Insurance Needs for New Professionals
You are to assume the role of an insurance agent. You will be meeting with a new client that wants to know more about different types of insurance that would be beneficial.
Developing an Entrepreneurial Mindset
What do you think Shark Tank’s Lori Greiner, Amazon’s Jeff Bezos, and Beats Electronics founder Dr. Dre have in common?
Getting that ‘A’ for any College Paper
Writing is one of the most important skills you’ll learn during your college career. You’ll write research papers, essays, short answers and so much more. Proper grammar, diverse sentence structures and organized paragraphs are vital to your success and will excel at the University of Wyoming College of Business.
Case Study of the Week: Should Hospitality Services Be Open To The Public?
You are to assume the role of general manager at The Lodge at Creek City. The owner of the property wants to offer pool memberships to community members and wants you to determine the terms of the memberships that will not negatively affect guests.
The Profit’s Marcus Lemonis to Keynote #DECAICDC
DECA is pleased to announce Marcus Lemonis will deliver the keynote in an interview format during the 2021 DECA Virtual International Career Development Conference.
Case Study of the Week: Deliver Rootville Wants Food Time to Go Local
You are to assume the role of the owner of Deliver Rootville, a small business that provides delivery services to the community of Rootville. You will be meeting with the owner of an independent grocery store to propose an exclusive business relationship.
Most Recent Articles
View All Articles
The Power of the Diamond
Throughout your DECA career, you’ll wear the blazer, throw up a DECA diamond symbol and add lots of blue to your wardrobe. You will also undoubtedly hear DECA’s core values and mission statement more times than you can count. But have you ever stopped to think about what they really mean?
Cultivate Your Chapter’s Culture
2020 is a year that has changed all of our lives. If your DECA chapter has experienced a decline in recent months, struggling to cope with virtual meetings and maintain engagement, your chapter culture may need a boost.
Discover Your DECA Leadership Style
There are hundreds of assessments to help you pinpoint your leadership traits, but the only one you need to take your leadership to the next level is the DECA Leadership Style Quiz.
Influence with Informal Leadership
While you may not have an official leadership title, you still have the ability to help take your chapter to the #NextLevel with your informal leadership influence. Read on to learn more about informal leadership and how you can use it to make this year a success for you and your chapter.
5 Tips for Your Freshman Year
Entering high school can be a nerve-wracking experience, but remember you're not alone! To help calm your nerves and ensure you start off on the right foot, follow these five tips for your freshman year.
DECA Members Raise $7,000 Through the MDA Muscle Corp Program
DECA members raised over $7,000 for the Muscular Dystrophy Association (MDA) this summer through the pilot MDA Muscle Corp Program. Twenty-one DECA members successfully completed the program and earned 40 hours of community service.
Mountain View High School Virtual Recruitment
Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.
10 Ideas for Collegiate DECA Freshman Recruitment
Collegiate DECA offers incredible opportunities for members, and every year dedicated officers aim to increase membership. However, it can be a struggle to think of new, creative ways to recruit new students. To help, explore these ten great ways to increase membership.
How to Raise Your Membership to the #NextLevel
As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!
Watch Now: The 2020-2021 Collegiate DECA #NextLevel Membership Video
This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with Collegiate DECA.
Watch Now: The 2020-2021 #NextLevel Membership Video
This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with DECA.
Establishing Your Target Market
The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.
