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DECA Recognizes Helen Brown with Chairman's Award
As a member of DECA's National Advisory Board, Helen has engaged with thousands of members and advisors at DECA's educational conferences at the association, regional and international levels.
Case Study of the Week: Nepo-Baby or Legit Candidate?
Step into the role of a consultant hired by the president of Grand Grocery, a privately held supermarket chain with over 300 locations in one state. The president has hired you to help with succession planning after a sudden decision to retire.
Making the Most of Conferences: Your DECA ICDC Era
DECA ICDC can lay the foundation for your professional life—if you come ready to engage, learn and stretch your skills. In this article, dive into how to make the most out of your conference experience.
DECA ICDC: Know Before You Go
We can't wait to welcome over 23,000 DECA members, advisors and partners to the International Career Development Conference in Anaheim, CA on April 27-30, 2024. Read this helpful guide on what to know before you go to Anaheim!
Case Study of the Week: Rethinking Free Shipping
Step into the role of the owner of Quilts & Linens, a small business that sells custom made quilts and other bedroom linens. Your business partner needs you to create a new shipping and returns policy that will help with skyrocketing overhead and operating costs.
Case Study of the Week: Marketing a Partnership
Step into the role of the marketing manager for Aroon Properties, a hospitality company with over 5,000 properties. The chief marketing officer wants you to determine how to best market the company’s partnership with a national brand that will strengthen existing relations with customers.
The Secret to Success in DECA and Beyond
Never want to be stuck on a problem again? We got you. Learn a powerful method to crush any problem - from DECA, to admissions, to academics, to sports and even everyday life.
Congratulations to DECA's 2024 Emerging Leader Honor Award Recipients
Congratulations to the 2023-2024 DECA’s Emerging Leader Honor Award recipients! This award recognizes outstanding senior members for their involvement with DECA.
Case Study of the Week: Methods to Collect Customer Data
Step into the role of the marketing research specialist for Mark-it, a big box retail chain. The director of merchandising wants you to create a survey to collect merchandising data from customers.
Managing School Stress During Busy Times
Managing many different parts of life places a burden of stress on your shoulders that can sometimes feel unmanageable. As someone who has been through this, survived this and is also currently going through this, here are my top tips!
Answering “Why DECA?”
As the year closes, recruitment strategies start to come back into mind. Promoting DECA to new members is simple; it’s all about showcasing the personal experience. Effectively answering the question of “Why DECA?” can pose an opportunity to turn an interested student into a committed member.
6 Tips to DECA Dress to Impress
As a DECA member, your attire plays a crucial role in presenting yourself, projecting professionalism, confidence and attention to detail. Here are six tips and ideas to help you stand out in your DECA dress professional attire.
Case Study of the Week: Giving Back on a Budget
You are to assume the role of the owner of Bellyful, a restaurant located in a city of 300,000 people. Your business partner has asked you to determine how the business can best give back to its community with limited financial resources.
Advertising: Generating Ideas
Learn creative thinking skills through an ideation process. Explore simple, fun, creative thinking techniques designed that can be used to generate ideas for paintings, photography, films, animations, graphic design, sculptures, fabric design, fashion design, industrial design or any special creative interest.
6 Steps to Create an Integrated Marketing Campaign
With so much competition in the marketplace, brands need to do everything they can to stand out to their customers. An integrated marketing campaign is not only effective, but it can boost brand awareness, build loyalty, and improve revenue. Here are six tips for creating an integrated marketing campaign.
Case Study of the Week: The Benefits of the Farmer's Market
You are to assume the role of the general manager of Café on the Square, a restaurant located in the town’s main square. The owner of the restaurant has asked you to determine how the restaurant can participate in a weekly farmer’s market.
How to Handle Competitive Event Feedback Like a Pro
Feedback is a key element of developing as an emerging leader and entrepreneur. Use these tips to turn feedback from districts into future competitive event success.
How to Keep Your New Year's Resolutions
Looking back on years past, did you keep your New Year's resolutions? Do you even remember what they were? Here are some ways to keep your New Year’s resolutions all the way through 2022.
Case Study of the Week: Successfully Marketing to Business Travelers
You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.
Top Collegiate DECA Moments to Look Forward to in the New Year
Through DECA’s competitive event series, scholarship program and educational conferences, members will have many opportunities to maximize their success. Check out what we have in store for the months ahead!
Jump-Start Your Career Today
The demand for rental housing is growing across the United States, and with that, the need for talented, hardworking and creative people to help build strong communities. Jump-start your residential property management career today.
Case Study of the Week: Choices in Higher Education
You are to assume the role of an admissions counselor working at a local four-year public university. One of your job responsibilities is to meet with high school juniors and seniors that may apply for admission and discuss not only the university, but also the overall decision to attend a post-secondary institution.
Utah Collegiate DECA Hosts Fall Leadership Conference
Utah Collegiate DECA members attended their association's annual Fall Leadership Conference in November. Here are three key takeaways that members gained by participating.
Case Study of the Week: How to Minimize but Not Eliminate Housekeeping Services
You are to assume the roles of the director of housekeeping services and the director of guest services for Hotel Labree. The general manager has asked you to determine how the hotel can implement guest personalized housekeeping services.
